our story
Let’s be real, the car insurance and financial investment systems weren’t built for us. It was built to profit off fear, punish young drivers, and bury them in jargon, fees, and uncertainty.
For my 18yr old daughter and her friends the premiums made no sense; she was being charged more for her age than how she actually drove, and in this new age, an already complicated investment sector was made harder with all these fake social media get-rich quick gurus and schemes.
This did not sit right with me and I knew we had to do something. So we built IGNiTION... not just to challenge the system — to replace it.
I got sick of seeing young people being ripped off — so we built something better.
Why should your money disappear into a black hole when it could help you purchase your first home?
IGNiTION is car insurance that makes sense, that gives back, that builds futures, not just collecting premiums and paying out claims.
OUR MISSION
We're redefining an outdated industry with a first-of-its-kind car insurance experience built for a new generation.
OUR APPROACH
We use AI to price young people fairly based on how they actually drive, not where they live or how old they are, then we take it further; turning part of their premiums into an investment that grows with them.
IGNiTION Insurance
London, UK